Agile

HIGHLY REGULATED MARKET

a small startup team within GSK challenged to enter the fast growing, controversial CBD market in the US

AGILE WAY OF WORKING

empowered accelerated decision making, ability to evaluate risks in straight-forward ways, and team mindset to execute the hard work

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LAUNCHED IN 9 MONTHS

with salable product in Walgreens stores vs. 3 years using the normal processes

Experimentation

HOW TO PERSONALIZE

customization being a major trend, a small team was tasked to find a way to personalize vitamins & supplements for Centrum

MVP & SPRINTS 

the team created a Minimum Viable Product (MVP) and ran sprints to iterate messaging, direct-to-consumer experience & product

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SCALABLE IN 1 YEAR

identified a new working business model and ready to scale offering within 1 year of launching the MVP

New Process

BUILD CAPABILITY

Pfizer realized the need for a consumer facing function within R&D to ensure great product experiences for new innovations

GREW ADOPTION 

created new processes, trained & implemented across functions to incorporate consumer feedback into innovative product development

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MARKETING ADVOCATES

attitudes of project leads shifted from resistance to champions, changing entire team mindsets and consistently increased consumer acceptance of new products by 30%

Training

LOW ASIAN ADVANCEMENT

although Asian diversity goals were met overall, Pfizer did not have Asian representation in managerial roles

COMMUNITY OF LEARNING 

created a year long program to cultivate lasting supportive relationships with opportunities to grow learned executive skills

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6 YEARS RUNNING

highest rated leadership program within the company, the program is in its 6th year running with top executive support

Environment

THINKING SPACE

a space was needed to think freely and enable full colleague collaboration as Pfizer continued to build its innovation culture

INNOVATION DESIGN 

designed to enable internal Innovation processes; leveraged latest science behind how space & design impact thinking

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ELEVATED 60+ TEAMS IN FIRST YEAR

teams found they had increased energy, more focus & more creative outcomes due to using the new innovation space